Gold Plus Jeera Sambha Ghee Rice is 3 mm in length and has a unique fragrance. It is consumed regularly and is most popular in the eastern and southern states of India. The fragrance of the Jeera is enticing and the earthiness in flavour complements many Indian dishes. The rice is called Jeera Sambha Ghee Rice in Karnataka / Tamil Nadu, Chitemutilu in Andra and Telangana, Govinda Bhog Kali Jeera in Bengal, Ambamor in Maharashtra. This variety of sweet rice is used for making Payasam and is the base for many spicy or vegan dishes. The matured rice is best consumed when it is hot. Water content has to be added accordingly.